A masked robber brandished a gun in an armed robbery at a bank in Telford this afternoon before demanding money and fleeing.
Police were called to Lloyds on High Street, Madeley, about 3pm this afternoon.
Officers say it was not clear if the weapon was real or an imitation weapon.
The suspect is of medium build and approximately 5ft 10ins tall. They were dressed in dark clothing but was believed to be wearing black and white trainers.
The suspect was carrying a black holdall and their face was covered. It was not clear what money was taken.
Supt Tom Harding said: "We understand that this crime will be very concerning to the local community and I would reassure you that such a crime is unusual for the Telford area.
"We will have additional patrols in the Madeley area for the next few days to offer support to the community and identify any further witnesses .
"I have allocated a significant number of officers to this investigation to ensure we identify and arrest the suspect as soon as possible.
"To assist us in this I would ask that, as this was a busy time of day in the centre of the town, that anyone who has seen anything suspicious in around the High Street area this afternoon, or has any other information relating to this serious offence, please call West Mercia Police on 101 quoting incident number 411s of 20 March. "
Gregor Low , spokesman for Lloyds Bank, said: "We can confirm that an incident took place at our Lloyds Bank branch in Madeley, Telford on Monday afternoon.
"As a police investigation is ongoing, we are unable to provide any further information at this stage.”
Crimestoppers can be contacted anonymously on 0800 555 111.
Reporter Mat Growcott was at the scene:
I'm in Madeley's High Street, where's there are reports of an armed robbery. Police have closed the car park. pic.twitter.com/UVA0cK37O9— Mat Growcott (@MGrowcott_Star) March 20, 2017
There was four police cars here. Parents are walking past towards the nearby nursery. "It's crazy they'd try this," they said. pic.twitter.com/hE7evh2EzE— Mat Growcott (@MGrowcott_Star) March 20, 2017
Official looking people now stood outside. Little crowds have been gathering as people walk past the closed off Lloyds bank. pic.twitter.com/b7hc2xPUB4— Mat Growcott (@MGrowcott_Star) March 20, 2017
Nearby shop owners have told me they didn't know anything was happening until they heard the sirens at about 3pm.— Mat Growcott (@MGrowcott_Star) March 20, 2017
The current scene following reports of an armed robbery in Madeley. pic.twitter.com/5y66MOlD3x— Mat Growcott (@MGrowcott_Star) March 20, 2017