With so much emphasis placed on the internet in modern business, it is important to make sure that your organisation has a well designed website.
A poorly designed website that is difficult to navigate, looks terrible, or doesn’t provide the right information will end up turning potential customers away.
However, if you aren’t a professional web designer, it can often be difficult to know exactly what makes a good website and how you can improve an existing one. In order to give you a helping hand, we’ve compiled this concise guide to the secrets of successful web design.
Whatever people say, appearances do matter on the internet and a website that is not great to look at will really deter users. However, this doesn’t mean you have to design an incredibly flashy, all-singing all-dancing website. Simplicity is often the best way to achieve a fantastic looking website and a well-ordered, well-structured design will look incredibly professional.
Getting the appearance of your website right is all about communicating that you are a stable and successful business that knows how to do things, and creating a site that doesn’t look great will see you losing customers quickly.
You may have an incredibly complex business or an especially large range of products, but this doesn’t mean that your website has to be overly large or clumsy and unwieldy to navigate around. A good website will let the user go wherever they need to straight from the homepage and there should be no clicking through lots of pages to get where you need to be; visit Webeden if you want to create your own website.
Having a well structured toolbar that lists categories and the different pages that fall under each category is a great way of organising your website and will make it easy to use for new users.
Make Sure You Can Be Found
One of the most important aspects of designing a website today is ensuring that it is easily found on popular search engines, such as Google. This is known as Search Engine Optimisation (SEO) and is best handled by a professional. However, there are a few tips to ensure you don’t make basic mistakes. The most common error is embedding important text or information in graphics or flash animations, as search engines cannot read text that is incorporated into pictures. Keep in mind the key words relating to your website and what people trying to find your website may search for; these phrases should be included in your content if possible.
Use Social Media
Internet users no longer want an experience where they are simply fed finished products and services; instead they want to be a part of creating and shaping every part of the internet they use.
This means that you should make the most of any way in which you can employ social media to bring users into the process of shaping your website and the way it operates. These tools will really help you to build and develop a strong online community.