Higher fees see huge drop in customers at Shrewsbury golf course

Wednesday 3rd November 2010, 11:12AM GMT.

Higher fees see huge drop in customers at Shrewsbury golf course

Increased green fees which were “forced” on to managers of Shrewsbury’s municipal golf course led to a huge drop in customers, it has been claimed.

According to a letter seen by the Shropshire Star staff at Meole Brace Golf Club voiced their concerns claiming there had been a 32 per cent fall in attendance in the first six weeks of the new pricing structure which was introduced at the start of the year.

For a six-week period in 2008 to 2009 when the average green fee was £8, income from the course was £29,790 with 3,724 rounds being played.

But in the six weeks at the start of 2010 when green fees rose on average to £10.50 income dropped to £26,484 and the number of rounds fell to 2,522. This meant the club was losing 200 games a week.

On Monday more than 150 people packed out a meeting at Shrewsbury’s Guildhall to voice their anger over proposals to sell the course.

Residents were warned they face losing the course if they do not use it after it was revealed owners Shropshire Council had been offered a multi-million pound bid for the site.

Will Shakespeare, golf professional at Meole Brace Golf Club, said the club was a great entry level facility for getting youngsters involved in the game but in recent months the council had forced the club to put prices up leading to a fall in numbers.

But responding to claims prices had been put up so the council could claim the facility was no longer profitable, Paul Clark, principal facilities officer at Shropshire Council, said the course had never been profitable.

Mr Clark said: “As a golf course Meole Brace is performing better than any other in the Midlands area now. Extensive work has been done on the green. It was taken on by Shropshire Council 18 months ago.

“From 2008 to 2009 the course cost £58,000 to operate and from 2009 to 2010 it was £17,200.

“This year we are predicting it will cost £10,157 to operate.

“We were told leisure prices had to go up across the board. It was forced upon us because of the cuts to the council’s budget.

“We’re trying to make it into a sustainable golf club that everyone can enjoy.”

By Emma Kasprzak


  1. 1
    ANDREW FINCH

    But every business has noted a down turn clue is easy to find if these bright sparks look for it . It has something to do with the price increase wages have not got up etc .

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    • oldbeastie

      Smell the coffee guys..as you mostly are. This is blatant engineered extinction, the game plan. Up the price so that no one will pay. Big headlines about losing revenue, council tax shortfall blah blah..simple.

      Report abuse

  2. 2
    Rodney Nosnail

    On the face of it, a simple case of supply and demand. Higher prices = less demand.

    However, I’m a little uneasy about the words “a six week period”.

    Are we comparing “a” six week period during a spell of fine weather in high summer when people wanted to play golf and had longer days in which to do so, against “the” utterly miserable six week period at the beginning of 2010 (winter time) when people were not so inclined to go out and bash a ball around?

    Statistics at play here, maybe?

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    • Vitruvian

      I also get the feeling that statistics are being manipulated to push someone’s agenda.

      When you start to look at the numbers, they tell a somewhat different story. At a glance, its quite easy to look at falling revenues as well as price increases and assume that as one followed the other, this is often not true.

      I’m not a golfer, but I would imagine that during an exceptionally long period of ice and snow that we experienced at the start of this year, a golf club is likely to take a rather large hit in revenues, especially if, as Rodney has pointed out above, it is being compared with a six-week period that from a more favourable time of the previous year.

      Another factor that seems to be overlooked is that unemployment Shropshire rose from 1.6% in December 2008 to almost 3% in Dec 2009. If the periods used are for the same 6 weeks at the start of the year, then this will have a substantial impact on revenues.

      It took me about 5 minutes to find some of this information, it’s all in the public domain and out there for people to find. It’s the easiest thing to write some snide comment about someone’s (non)job. I’d frankly be more impressed for people to even think about other possible factors or assume the other side of the argument before starting to type.

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    • Dave

      Just to clear up a point….the six week period mentioned was the 1st six weeks of the FINANCIAL year (1st April) and was compared to the SAME six week period during the previous year.

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  3. 3
    English Exile

    Too the people who ”forced” managers to increase prices, can I just say you haven’t got the brains you were born with.
    Why increase prices? that is never going to incourage more people to play is it?
    Drop the price to £6 and you will double your number of games, which in turn will increase revenue.
    Obviously increasing revenue is your main agenda so give it a try.

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  4. 4
    oldbeastie

    Murder! For gods sake don’t let this amazing green space go under concrete. The town of Shrewsbury needs to rise and face the developer money boys down because we know our councillors won’t do it for us as their recent backbone bypass operation showed with Tesco.

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  5. 5
    Rob, Telford

    How many more increases before the only solution is selling the course for housing??

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  6. 6
    Realist

    It’s fairly obvious whats happening, the council have been offered a huge amount of money for this site £15M ?? The problem is people still want to play golf on it. Solution; put the price up, suddenly less people play and then the money men say its running at a loss. The council then tell council tax payers that they are ‘subsidising’ the people who play the course. This then justifies shutting it and selling it.

    Job done!!

    Of course as an earlier poster points out reducing the price might bring more people through the ‘door’. Accountants don’t think that way, for some reason a little paying a lot is better than a lot paying a little.

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  7. 7
    Matt

    ummm… gets some stats to show the course is not being used by the tax payer and its more evidence to count towards proof that it sound be sold off

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  8. 8
    Pete

    You are a distrusting lot…………….

    GET THE BULLDOZERS IN NOW, Here comes the building company !!!!!!!!!!!!

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  9. 9
    Martin

    Something not quite right here, the comparision is with the first six weeks of 2010, that is January to mid February, didn’t we have some of that white stuff on the ground then. Don’t think you can play much golf when the course is covered in a foot of snow!!!!

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  10. 10
    reality cheque

    If someone was offering me £15M for a golf course when I can buy one with better facilities and greens for less than £3M not too far away I know what I would be doing!
    As for reducing numbers a couple of pounds isnt going to make that amount of difference given the vast number of people who pay substantially more for a round of golf at other venues around the county. Suspect falling numbers has more to do with the weather and the economic climate generally than a couple of quid on the price.
    Why should golfers continue to benefit from having their leisure pastime being heavily subsisded by us the tax payers when the council is having to look at making cuts in education and other core services.

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  11. 11
    roadrunner

    Easy answer, sack the council person in charge of managing it and employ someone with business sense, like someone who has run a proper business…I’ll do it for the 50-60K that the other person is probably getting and get results…or you could just sell it for housing which is what the council really wants.

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  12. 12
    erik the viking

    what did the buffoons on high expect!!! as the yanks say DO THE MATH

    it shows why professionals should be left to run council services like a business without political interference and armies on non job senior managers and policy ‘co-ordinators’

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  13. 13
    P J Jarrett

    Would it not be more informative to compare two six month periods or would that not suit the case that is being made?

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  14. 14
    Richard Newey

    Cynical ploy; raise the prices, fewer rounds played, equals makes a case for selling it off; Outrageous! Drop the price, more rounds played, increases revenue. Like tax really, lower the tax rates, but collect more tax, total tax revenues go up. However, doesn’t suit the private agenda of some of our Councillor’s! There has been a golf course on this site since March 1892. To even consider pouring concrete on it is an act of wilful enviromental hooliganism, more akin to a region of some Despotic South American country! The damage to the wildlife would be catastrophic, and irrepairable. The loss of mature trees, the implications for rainwater management and the flood plain; more concrete equals less places for water to be absorbed and run-off too, it’s still got to go somewhere.The people of Shrewsbury need more green open spaces, not fewer! What’s the matter with the County Council? Are they really nothing more than a bunch of Philistines prepared to sacrifice the public’s most priceless & precious assets and facilities at the altar of capitalism? There’s a lot more to life than just money!

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  15. 15
    ad

    Such a backward step – it always used to make a profit when SABC ran it, maybe the town council should take this site over too????

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  16. 16
    Mr Underwood

    As a regular at the course I can categorically assure you that having spoken to the staff there and local councillors

    a) maintenence standards have reduced since Shropshire Council took it on

    b) when SABC ran the site it made an small profit each year

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  17. 17
    Tricky

    Going….Going….

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  18. 18
    Sean Edwards

    amateurs

    might as well privatise it to let pros run it

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  19. 19
    mark f

    oh well may as well sell it then, i guess its failed, put a private course 5 miles out of town instead and carpet this place with houses, the rich people can still drive out of town to play golf so it doesnt really matter does it

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