Nick Clegg is calling for a wealth tax, the sort of thing that would play well if the Lib Dems were in opposition during a recession in which the less well off are having a hard time and could do with some champions.
Vince Cable is launching a business bank to help reinvigorate the economy.
It all sounds like mature politics and policy-making from a party which has much to offer the voters.
Alas for the Lib Dems, they have a serious problem. And that is that nobody is taking them seriously.
Nick Clegg is an object of ridicule, dangerously close to being a laughing stock. The pop ditty using his “I’m so sorry” apology for his student loans promise is merely a symptom of the way he is now regarded.
In the run up to the general election, he was the blue-eyed boy of British politics, doing well in the polls and seemingly a hope for the future. In office, he is a shrunken, haunted, hounded figure, leading a party which is now, in some polls, trailing behind UKIP.
Vince Cable commands more respect as a man who has proven prescient. He has been an outspoken rebel, which has its attractive qualities, but would not make him a safe pair of hands if the Lib Dems thought it expedient to push Mr Clegg under a bus.
The Lib Dems’ party conference is make or break for them. They were offered, and chose to accept, the most difficult hand in the modern political era – that of being in office, but not in power, and in office with a Conservative Party with whom they share minimal common ground.
Mr Clegg has an uphill task. He has to give voters a compelling reason why they should vote for him and his party, or face a return to the days when the Parliamentary Liberal Party could all fit in a phone box.