Tweeting leads to local business success

Tuesday 25th August 2009, 1:00PM BST.

Two Shropshire Chamber of Commerce members who started ‘tweeting’ after meeting at the Chamber’s first ‘Twitter for Business’ workshop are now celebrating their first joint contract win.

Bridgnorth-based PR agency Imagine Communications is now working with Shrewsbury’s Starfish Advertising and Marketing to develop a new brand identity, a range of marketing materials and an advertising and PR campaign to support the launch of Focus Fitness, a new fitness company that opens its first UK centre in Nuneaton this September.

Alison Bukhari, Managing Director of Starfish, said: “Imagine presented us an opportunity to pitch our marketing ideas to Focus Fitness as a result of us Tweeting following the Twitter workshop.

“If I’m honest, I was a little bit sceptical at first about Twitter, but our new relationship with Imagine proves that it’s a great way to forge great relationships with like-minded local businesses.”

Samantha Stewart, Director of Imagine Communication, admitted: “I too like Alison was a bit cynical about Twitter, but looking back I think it’s because I didn’t properly understand it,”

“However, the Chamber workshop showed us all how it can benefit our business if used correctly and as a result, we’ve gained some really good business contacts.”

Follow them on Twitter at @ImagineComms and @AlisonBukhari

View more: Bridgnorth news, Shrewsbury news, Twitter news.