Rock legend Robert Plant revealed how he was “flattered and embarrassed” after becoming Wolves’ new vice-president.

The 60-year-old former Led Zeppelin frontman received his honour from the club’s owner-chairman Steve Morgan before Saturday’s opening Premier League against West Ham.

“First of all, I’m flattered, but I’m embarrassed to be honest,” said Plant, who has watched Wolves for 55 years.

“There are so many other people who are so important and relevant to the club, especially the people I sit next to at Molineux in the Steve Bull Stand.

“They’ve seen so many more games than me and they’re able to keep a closer eye on what’s going on.”

Plant, who was born in West Bromwich and now lives near Kidderminster, addressed fans before the game, saying he was loved the entertainment and camaraderie of Wolves’ support.

Despite his new status, Plant, who is a home and away season ticket holder, will not be swapping his seat for one in the director’s box.

Plant could have gone onto the board twice before.

He refused a directorship in the late 1970s because he didn’t feel comfortable with the stuffiness associated with the boardroom, while he and ELO drummer and fellow Wolves fan Bev Bevan were linked with a takeover of the club in 1982.