Graze-ing on food has never been so easy

Thursday 13th August 2009, 10:37AM BST.

graze.com delivers healthy food to your desk

graze.com delivers healthy food to your desk

Nutritionists tell us the best way to eat is to graze steadily throughout the day – rather than pigging out at mealtimes. So a recently-launched food company has come up with the perfect solution. graze.com sends healthy food to your desk or home – by post.

graze.com is replicating the success of Innocent smoothies, having been started by a group of friends who all share a passion for food.

When they found they couldn’t eat the food they loved at work, they asked around and realised there were loads of people just like them. So in April 2007 theye decided to stop playing off-peak foodies and go full time. They took the plunge, gave up their jobs and built the graze kitchen.

graze.com boxes are stuffed with nuts, fruit and similar snacks

graze.com boxes are stuffed with nuts, fruit and similar snacks

They now spend all their time sourcing the foods they love and finding even better ways to get them to customers. In their first month they sent out over 8,000 boxes and six months later were feeding 20,000 people every week.

Now graze.com delivers more than 80,000 boxes per month and has secured a £2 million investment from the backers of LOVEFiLM.com, Octopus Ventures and DFJ Esprit.

The service already has over 15,000 subscribers who pay £2.99 per box. People can select their favourite foods from a range of 150 different items ranging from fresh pineapple to wasabi peanuts and dried berries.

graze.com boxes start at £2.99

graze.com boxes start at £2.99

The majority of this fantastic growth has been through word of mouth and recommendation: graze.com fans so enjoy the variety of foods that they get sent that many of them post blog entries and tweet about the contents of their boxes.

Further details are available at graze.com and we recommend their delicious razcherries, which are delicious cherries soaked in summery, natural raspberry juice.



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