Historic conservation areas are hotspots where people are prepared to pay higher prices for property, according to a new survey.

A survey of estate agents nationwide by English Heritage shows that people value conservation areas because of their special character and appearance. Among those conservation areas highlighted in the survey are the centre of Bridgnorth, which includes a number of historic and listed buildings, Beckbury, Knockin and Shifnal.

The poll has been carried out in the run-up to the launch of this year’s English Heritage at Risk Register later this month.

The focus this year is on conservation areas at risk and English Heritage will be announcing the results of the first-ever study into the condition of more than 500 historic conservation areas in the West Midlands.

It will also be launching a campaign to help residents and councils work together to improve these special places.

Conservation areas found to be at the highest risk of neglect, decay or being spoilt by unsympathetic changes will be identified so that local councils and communities can prioritise actions and resources to improve them.

Examples will also be given of places where joint initiatives by councils and local people have achieved great results.

Now the views of estate agents have given added weight to the push.

English Heritage teamed up with market researchers to quiz estate agents on the link between property values and conservation areas.

Tim Johnston, regional director of English Heritage in the West Midlands, said: “Conservation areas play a vital role in protecting the most important historic places in the West Midlands from ill-considered change.

“Designated by local authorities after widespread local consultation, thousands of us live in or near one, go to work or shop in one, or visit them for leisure.”

To receive news of the launch and a free campaign pack, register at www.english-heritage.org.uk/conservationareas