Asda: Why we are leaving Telford centre

Thursday 16th April 2009, 11:00AM BST.

asdaSupermarket giant Asda decided to quit Telford Shopping Centre after being thwarted in an 18-month battle to expand its store, it was revealed today.

Bosses had planned to extend their existing store at the shopping centre as part of Hark Apollo’s The Round development but they are now in the process of buying the Civic Offices.

Asda today revealed for the first time how a breakdown in talks with the centre owners had forced them to switch their bid to the council’s civic centre headquarters site nearby.

Its fight against the introduction of parking charges at the centre by the complex’s previous owners six years ago and price increases since is also believed to have been a major factor.

Asda bosses launched a petition three years ago as part of a campaign to get the parking charges lowered, claiming they were responsible for a drop in trade.

Chris Marlow, Asda property communications manager, has revealed the key reason for the move in a letter to senior Telford & Wrekin Council members.

He said: “The lease at our store expires in 2014. Discussions have been held with our landlords, Hark Apollo, over an 18-month period in relation to redeveloping the existing Asda store to provide an extension to the shopping centre, known as The Round.

“Following those discussions, it was apparent that . . . satisfactory arrangements could not be agreed. In the current economic climate, retailers like Asda must consider all of the opportunities available to both create new and secure existing jobs.”

Mr Marlow said the regeneration of the Civic Offices presented Asda with such an opportunity and also gave Hark Apollo enough land to develop a modern centre.

Bosses of Hark Apollo have mounted a legal challenge to the multi-million pound plan to create a town centre for the 21st century.

They have accused Telford & Wrekin Council of deterring potential investors and flying in the face of official planning policy. But council officers and members deny the allegations and insist they will be able to see off any attempt to block their proposals.

By Simon Hardy


  1. 1
    J

    How rubbish is that gonna be. I used to like a quick browse around town before I do the weekly shopping and now them plans are thrawted. Damn those Town Centre execs. Im sure that was also the case with many other shoppers as well so itd be a huge loss of potential sales to many of the shops within Town Centre.

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  2. 2
    balkar 'bugsy'Chopra

    a lot better I reckon, I don’t know what the above person’s problem is, it’s not as if they’re moving it to the other side of town, it’s probably only 350 yrds away. ‘Expansion is progression’ so it’s ideal economic sense that they move to some premises that can be expanded upon.

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  3. 3
    John G Hughes

    Not rubbish at all j ! A bigger and better ASDA, with it’s own FREE car park, just a stone’s throw away from the centre – Brilliant! one in the eye for the increasingly greedy centre owners, Hark Apollo.

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  4. 4
    Jane

    I don’t blame them for moving, the parking charges are a pain, the car park always full and difficult to get out of.

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  5. 5
    askeric dotcom

    Never mind about ASDA, why are we spending a fortune re-building Telford Town centre?

    The place has only been here 30 odd years?!

    and that’s surely not a long time in decent achitectural terms?

    Report abuse

  6. 6
    John Franklyn

    Hark/Apollo have got too big for their boots. They have plenty of good ideas, but their communication since a certain person left has become dismal.

    Report abuse



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