World of invention with Wallace & Gromit

Friday 3rd April 2009, 12:31PM BST.

Wallace and GromitA slice of Wensleydale is coming to the Science Museum in London in what promises to be a mouthwatering exhibition – as Wallace & Gromit come to town.

The Oscar-winning plasticine characters are at the heart of a new interactive experience at the museum, designed to inspire a new generation of British innovators.

The experience, entitled ‘Wallace & Gromit present A World of Cracking ideas’, is the result of a partnership between the Science Museum, Aardman Animation and the Intellectual Property Office.

The £2 million exhibition, which runs until November 1, is a fun, family-oriented interactive show which aims to appeal to all ages by telling the story of innovation and inspiring people’s creativity and flair.

Visitors will be taken on a tour of 62 West Wallaby Street, the famous home of Wallace & Gromit, where they can take in objects from the Science Museum’s collections which reflect the spirit of innovation, while interacting with some of Wallace’s own cracking contraptions such as the Tellyscope II, the Piella Propellor and the Blend-o-Matic.

Fun and games at the World Of Cracking Ideas interactive exhibitionVisitors will be encouraged to come up with their own creative ideas which they can jot down and leave at “ideas stations” in the living roomn, dining room, kitchen, bathroom, workshop and garden.

Each room in the house looks at a different aspect of the thinking process behind ideas and shows visitors how they can look after their intellectual property through patents, trademarks, designs and copyright, ensuring they make the most of their ideas.

Nick Park, creator of Wallace & Gromit, says: “Inventiveness has always been central to Wallace’s character and I have sketch books full of Wallace’s eccentric inventions that have never made it to the screen.

“It is fantastic that Wallace and Gromit can excite young children about innovation in this way.”

Judith Whitaker, head of commercial development for the Science Museum, adds: “We care for more than 15,000 objects in our collections, including world-famous inventions such as Stephenson’s Rocket, as well as countless everyday items from televisions to lightbulbs that were once just the brainchild of an innovative mind.

Nick Park at the launch of the Science Museum's new exhibition“The Science Museum provides the perfect context for this exhibition as a place which celebrates innovation and encourages learning and creative thinking among visitors of all ages.”

Minister of State for Intellectual Property, David Lammy, says the future of the UK’s economy depends on building knowledge and creativity into the work that people do every day, and the exhibition is a fun way highlighting the serious issues of developing and protecting new inventions and gadgets of the future.

“Wallace and Gromit have designed countless ingenious inventions over the years and this exhibition promises to be exciting and educational. I hope visitors to the Science Museum will be encouraged to follow in their footsteps,” he says.



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