TV comic in video
Monday 23rd February 2009, 12:41PM GMT.
A SHROPSHIRE media company has produced a new video starring Jo Brand in a bid to encourage housing tenants to think “green”.
Lightsource Media, which specialises in green projects, wrote and produced the 10-minute video for Derwent Living, based in Derby.
Jo Brand features as the unexpected visitor to a household, where the star of QI hands out lightbulbs and identifies more than £200 of savings in energy consumption.
The project idea came from Derwent Living’s operations director, John Magness, in response to the national campaign to cut energy consumption.
Having secured the services of Jo Brand, the housing provider came to Lightsource which have extensive experience in producing video for the housing and homes sector.
The project was loosely scripted to allow for Jo Brand’s dry quipping humour and then shot over one day on location.
The DVD has been sent to over 5,000 of Derwent Living’s customers.
In addition to the Jo Brand section, the housing association has included sections detailing its corporate approach to environmental issues. Derwent Living is planning to offer the footage to other housing organisations to “rebrand” for their own tenants.
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