The cleverest car adverts on telly

Wednesday 22nd October 2008, 5:55AM BST.

From the sophisticated French duo Papa and Nicole to the scrumptious creation of a car using cake ingredients, motoring manufacturers have had to compete hard to win popularity with their television ads.

Take a look at our gallery of clever car adverts and vote for your favourite below…

Skoda Fabia ‘cake’ advert

Skoda won an award for their innovative, mouth-watering cake advert to promote the New Fabia, which first aired in May of this year. To make the car, a talented team of artisans used 100kg of flour and 10kg of white chocolate, among other ingredients. You can attempt to recreate the Fabia cake by following this recipe.

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  1. 1
    Kate

    The Citroen dancing robot definitely!!! That was GENIUS. I learnt all the moves and everything!

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  2. 2
    Anon

    The Honda adverts are Much better than the Ford ‘parts orchestra’! Take for example either the choir making all the various sounds for the car travelling or the fantastic record breaking parachute jump for the Accord range.
    TBH I think that Ford copied the choir concept.

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  3. 3
    Garry

    What about the Honda adverts? Especially the mechanical one which had the domino-style effect.

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  4. 4
    Andy08

    Why are there no Honda ads featured? Either the ad when all the different parts interact with each other to reveal the honda sign, or the choir doing the travel noise are better than Va Va Voom….. they where interesting & unique and at the very least worth a mention!

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  5. 5
    Jake

    1st place: Honda “parts”
    2nd: Skoda cake
    3rd: Citroen dancing “transformer” car

    …but… has anyone seen the spoof of the Citroen dancing car, made from scratch by an animation student and featuring a 2CV? Apart from being technically brilliantly done it has a superb ending :-) I’m not sure if I’m allowed to post a link, but google for dancing 2cv and you’ll soon find it.

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  6. 6
    devon salopian

    1st citroen transformer
    2nd volvo driven by dummies
    3rd audi vorsprock technique
    4th rover mini minis have feelings too

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  7. 7
    Richard T

    1st Citroen Transformer
    2nd The Mini Adventures – what will they do next?
    3rd The Honda Parts
    4th Volvo Dummies
    5th Ford Orchestra Dummies

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  8. 8
    Y Mab Darogan

    The best car advert has to be the mini advert where they get 30 people inside a mini

    Class.
    Has anyone else seen it?

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  9. 9
    Lucy W

    You Brits all missed a brilliant Audi Quattro TV ad in the 80′s. An Audi 100 quattro driving up a ski-jump!
    It couldn’t be shown in UK for “legal” reasons as the car used had a modified clutch and was therefore not the car availabe for sale!
    Pity because most motoring fans around the world rate that as the best TV car ad ever.

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  10. 10
    Lucy W

    I was wondering what Skoda did with the cake afterwards?
    I hope they sent it to the starving in Africa.

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  11. 11
    Geoff Yates

    Honda – the long ad to the song The Impossible Dream – now that was classy.

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  12. 12
    Lucy W

    And what about the guy who lost everything in the casino, his wife, job etc etc but was still smiling because he had his Golf MkII? And there was the female equivalent with a woman all upset walking out of a relationship, leaving her “old life” behind but smiles as she decides to keep her Golf MKII.
    And then what about the Ford advert with Brian May “Everything We Do (Is driven by you)”.
    Come on, cast your minds back a bit!
    I think these ads were great because that foucus on the emotion link and huge part in our lives that cars play. People don’t give their mobiles and pc’s pet names do they!
    But for technical wizard you can’t beat the Golf GTI “Singing in the Rain” with a computer generated Gene Kelly.
    Ooops, I might be giving away what I drive here!

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