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County hosts icons of coolness
Saturday 18th October 2008, 7:45AM BST.
Two of the coolest names in Britain got together in Shrewsbury recently. High Street retailer Bang & Olufsen invited Aston Martin to the town to help to celebrate both companies being voted as super stylish.
“CoolBrands is an annual initiative to identify and celebrate the UK’s coolest brands. Aston Martin were named as number one, with us as number four,” explained Roger Boyle, a director of Bang & Olufsen, which is one of Shrewsbury’s flagship retailers.
“Thousands of names were nominated and there was a shortlist of 1,100 before a CoolBrands council and 2,500 members of the public rated the brands on style, innovation, originality, authenticity and desirability.
“We were delighted, especially as Bang & Olufsen have recently developed a bespoke sound system for the Aston Martin DBS and can integrate with both iPhone and Apple, which were second and third in the survey, proving we are definitely the coolest brand to be associated with,” he added.
Roger invited Stratstone Aston Martin from Hagley to Shrewsbury to help to mark their awards.
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