A Shrewsbury dentist is breaking new ground by becoming the first in a new network of dental practices in the UK.

The Dental Spa, which was established five years ago, has secured a major investment from Sol Capital, as the first acquisition in the development of a network of practices with a customer-centred delivery model.

The Dental Spa concept was conceived by Dr Jon Sproson and his wife Jayne, whose philosophy of replacing clinical with ambiance and nurses with patient advisers aimed to transform the experience of

Randy Sohnchen, CEO of Sol Capital was introduced to The Dental Spa by The Business Company who have been working with the practice for the past two years on a total business evolution strategy which involved re-engineering, business planning and system, process, brand and values development.

Speaking about the deal Mr Sohnchen said: “I have spent much of the last year reviewing UK practices and chose The Dental Spa to be at the heart of Sol’s network because of the quality, service, systems, expertise and ethos.

“These attributes match Sol’s intentions to break new ground in dental provision whilst retaining traditional values for high quality, customer-first service.”

Dr Sproson, principal of The Dental Spa said: “The Dental Spa has always been a by-word for innovation and excellence and it has always been my ambition to take the business beyond Shrewsbury. I am delighted to have found a partner of integrity to help me realise this vision.”