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Virgin rapped for broadband speed ads
Wednesday 2nd July 2008, 10:14AM BST.
Virgin Media has been censured by the advertising watchdog over an advert for claiming high download speeds.
After a compliant brought by competitor BT, the Advertising Standards Authority (ASA) found a Virgin advert breached rules when showing download speeds.
The ‘Hate To Wait’ advert claimed a TV show on the firm’s M package could be downloaded in 26 minutes.
BT claimed the advert was misleading as Virgin capped customers’ speeds during peak hours, so download speeds for songs and TV shows were inaccurate.
The ASA found the ad did not make it clear this download speed was only possible in off-peak times.
Also a 30-minute TV show of 341 MB would automatically breach the M package download limits of 300 MB.
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