Aston Villa striker Luke Moore has completed a £3m permanent move to West Brom after signing a three-year contract.

The 22-year-old joined the Baggies on loan in February and made three starts and seven substitute appearances as they clinched the Coca-Cola Championship title.

Moore, who won his fifth England Under-21 cap in March’s goalless draw with Poland at Molineux, has penned a deal which will keep him at Albion until at least the summer of 2011.

The deal also has included a further year’s option in the club’s favour and the eventual fee could rise to £3.5m depending on performance-related criteria.

Moore is a product of Villa’s youth system and was a prolific goalscorer for their academy and reserve teams. Alongside brother Stefan, he was part of the club’s FA Youth Cup-winning side in 2002.

Moore followed his brother into the first team reckoning at Villa Park and scored his first top-flight goal in the 2-0 win over Middlesbrough in March 2005.

The 2005-06 season proved his most productive in a claret and blue shirt as Moore scored eight Premiership goals in 16 starts, including a hat-trick at Middlesbrough in February 2006.

Moore also got off to a flyer in 2006/07, scoring twice in the first eight games, only for a shoulder injury to rule him out for six months.

But he returned to notch twice in half a dozen late-season substitute appearances. Moore scored twice in nine starts for Villa last term.