Tyrrells sold for £30m by farmer

Monday 14th April 2008, 11:40AM BST.

PotatoesA Herefordshire farmer who founded the Leominster-based Tyrrells crisps business was today £30 million richer after selling up to a private equity company.

Will Chase, who launched the company six years ago, will remain a shareholder.

Private equity firm Langholm Capital signed a deal on Friday in a management buy-out.


  1. 1
    Rob, Telford

    I just hope they don’t change the recipe for Ludlow Sausage and Wholegrain Mustard – I’ll die of starvation!!!

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  2. 2
    H. St. John Peasbody

    Yet another rich farmer… I still haven’t seen a poor one in my life.

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  3. 3
    devon salopian

    congratulations will chase, your crisps are a knockout here in devon, particularly the parsnip ones. looking forward to trying the whole range next month at the railway inn yorton

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  4. 4
    stephen

    H st john……
    This ‘farmer’ had to diversify to survive, it was through sheer hard work and enterprise that he suceeded. Also creating jobs. Good luck to him.

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  5. 5
    devon salopian

    quite right stephen Will Chase discovered a niche market and succeeded through hard work etc these farmers deserve to succeed. many farmers these days are much the poorer because of amongst other things greedy supermarkets, tb in cattle,blue tongue and at times foot and mouth. any farmer now with an eye to the future will be ploughing his land and growing as much wheat, barley etc as he or she can. then we shall have some rich farmers

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