Borough council leader Keith Austin said he was confident that the go-ahead “city of the 21st century” would have all the attributes to make the ambition a reality.

He said he believed Telford would be able to create 1,000 jobs a year, helping the town bounce back from its latest round of job losses.

The proposals are outlined in a progress report on the Local Area Agreement, a national pilot scheme by the Borough of Telford & Wrekin to use Government funding in a flexible way, designed to meet the needs of the community.

This includes the setting up of Telford First, a stand-alone company founded by the borough council, Advantage West Midlands and English Partnerships to attract new investment.

Its 10-year programme estimates the public sector will stump up £172 million in “pump priming investment” for Telford, triggering a further £711 million investment by private companies.

The transformation of Telford’s lacklustre town centre into a vibrant shopping, leisure and cultural area is a priority as is the regeneration of older housing and industrial estates.

Added attractions will be the Donnington Rail Freight Terminal, the World Heritage Site at Ironbridge, Telford Sports and Enterprise Learning Village and revitalised district centres, the report says.

The aim is to create up to 6,600 new jobs and the creation of more than 165,000 sq ft of new employment floor space.

Councillor Austin said: “We are talking about creating 1,000 jobs a year to strengthen our economy and can ill afford to stand still. We have to spend in order to attract entrepreneurs here to Telford.”

The report also highlights the huge financial burden of unstable land in the Ironbridge Gorge which is at risk of a devastating landslide unless work costing at least £25 million is carried out.

By Peter Johnson

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