Sizzling start for meat sales as warm weather fuels barbecue bonanza
Monday 6th June 2011, 2:59PM BST.
The Royal Wedding and unseasonably good Easter weather sparked a boom in sales of barbecue burgers and sausages.
Sales of burgers, grills and sausages all saw significant spikes compared to Easter 2010, with a 15.3 per cent more burgers sold, at 17,159 tonnes in total, and 9.8 per cent more sausages, or 31,581 tonnes. Over that period, the actual value of the burgers sold increased by 17.2 per cent and 5.5 per cent for sausages. The combined value sales of burgers, grills and sausages over the period was £81.3 million.
Richard Cullen, Consumer Insight Manager for EBLEX and BPEX, said: “The exceptionally good weather over the Easter period meant many people opted for a barbecue at a time of year we would perhaps associate more closely with roasts.
“Barbecues do start to affect the volumes around Easter normally if the weather is not too bad but because it was exceptionally good, and we had the wedding during the same period as well, it seems to have driven a strong rise in consumption of traditional barbecue fayre, like burgers, grill and sausages.”
Shropshire Star on Twitter
Keep updated with the latest breaking news and content on our Twitter feed.
Lifestyle
Interactive Dining Out map
Hundreds of reviews by the Shropshire Star and Express & Star's teams to help you decide where to eat.
Entertainment
All the film reviews
Before you plan a trip to the pictures, get our critics' verdicts on all the latest movie releases.
OUR NEW APP
Get the new Shropshire Star app
Download the Shropshire Star’s new app to your iPad or iPhone to get one week of access to our digital newspapers absolutely FREE.
shropshirestar.com
Popular sections
Useful links
