Welshpool-based aircraft seat manufacturer Cobra UK has been chosen to represent the UK in the 2010 European Business Awards. It beat off competition to be selected as one of 25 country representatives.

It will now compete for a coveted Ruban d’Honneur in the next round of the competition.

Final category award winners will be unveiled in Paris on November 16.

Now in its fourth successful year, the European Business Awards, sponsored by HSBC, has identified some of Europe’s brightest businesses based on their ability to demonstrate innovation, business excellence and sustainability.

Cobra managing director Gary Seale said: “We are absolutely thrilled to be selected to represent the United Kingdom and it’s an honour to be recognised as one of the leading organisations in our country and in our field.

“The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies.

“We’re looking forward to the next round of the competition where we’ll be competing across Europe to receive a Ruban d’Honneur.”

The European Business Awards is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results.

Adrian Tripp, CEO of the European Business Awards said: “It really is an exceptional accolade to be picked as a country representative, and together with HSBC we’re looking forward to seeing the UK in the next round.”