The death of Apple co-founder Steve Jobs was a very sad day in the techie world, writes Craig Roberts, from the PC Centre in Whitchurch.

Steve Jobs is responsible for making the letter ‘i’ cool, trendy and revolutionary. His technical background, designer’s eye and forward thinking revolutionised the computer and music industry.

Apple was a company struggling to compete against the might of Bill Gates’ Microsoft. The company needed something to help break into the homes and lives of the average person.

The Apple iPod was the secret weapon: this single device forever changed the way we stored, listened to and bought music.

Steve Jobs and Apple’s creative minds created a device that allowed the end user to simply store music digitally on a portable device in a new format, combined with minimalist, plain white design.

The iPod took the world unawares and stomped on its competitors without mercy. This was the stepping stone Apple needed.

Apple and Steve then went on to redesign the Apple Mac computer to become the imac and, again, made it a trendy piece of art that became the envy of many Microsoft users who were use to beige boxes. The Mac was cool.

In more recent years, Steve Jobs’ designs became bolder and pushed technology. The launch of the super slim Macbook air showed how light, thin and sexy technology can be.

Then Steve launched the two bombshells that would put Apple in the mind of most consumers, techies or not: the iphone and the ipad.

Both devices have grown over the past few years and, again, have pushed the frontiers of existing technology to the limits.

Steve Jobs resigned as the CEO of Apple in August. In his final speech he looked frail but still had the euthusiasm to hold the audience’s attention.

Writing as a techie, today is a very sad day. The world has lost a fantastic engineer, designer, and inventor, but with the ‘i’ devices his name and vision will live on

Rip Steve Jobs.