Daybreak sinks to a new low scream the headlines today as viewing figures dropped to 500,000.

But we all know this howler sank to its lowest weeks ago – the statistics now trotted out are just par for the course as we stand by and watch it crash and burn writes Tracey O’Sullivan.

Frankly this show is so diabolical the rats have already left.

I don’t know how much longer Christine Bleakley can go on grinning through the chaos. At least co-host Adrian Chiles has always looked grumpy so it’s just another day at the office for him.

But imagine being the one expected to remain cheery while the shaky house of cards you have built starts to crumble.

It almost makes you feel sorry for the girl.

In fact every snippet I see of Daybreak these days makes me ache a little bit more for the enduring humiliation she is going through.

This morning’s classic from Adrian was a glib comment to footballer Dean Windass at the end of an interview where he had bravely agreed to talk to the show about the sensitive issue of bed-wetting as a teenager.

“Never in my wildest dreams did I think that the first time I met you we would be discussing bed-wetting,” he jeered only to be met by a confused look from Dean who had just spent the last few minutes trying to battle down those stereotypes.

And how could Chiles at that particular moment use the subject and his guest as material for any kind of flippancy or humour? Even with the simplest of tasks or interviews Chiles doesn’t know how to get it right.

It’s no wonder even an A-list star like Julianne Moore couldn’t help them pull in any more than 500,000 fans yesterday.

Now the latest rescue bid being considered by ITV is to bring in the team that produced I’m A Celebrity..Get Me Out of Here to haul it back from the brink. Pardon? How on earth did they come up with that little master plan.

Lorraine saw her audience climb to one million yesterday once Adrian and Christine had left the building so why the switch of off-screen staff?

The format is not anywhere near as good as it could be but it’s not the major problem here.

It’s Christine and Adrian – they just have to go. Leave the backroom crowd alone and let them try again with presenters the audience might actually like.

Unless of course the I’m A Celebrity Crowd have either of the following two secret weapons up their sleeve.

Firstly that they have persuaded Ant and Dec they could cope with the early starts. That’s the kind of double act we need in the morning and it could just make up for the last few months of small screen hell.

Or failing that they introduce daily if not hourly bushtucker trials for Bleakley and Chiles.

Now that could be fun.